Crunchyroll Expo Australia
Branding and Execution
Summary: As the senior creative manager, I was responsible for overseeing and leading local and international and creative teams in the branding and design of the event. I also personally designed a number of critical physical and digital assets around the event.
During the 4 months of the project, I worked closely with in-house and external branding teams and oversaw and produced multiple assets for the promotion and execution of the CRX AUS.
About: Crunchyroll Expo Australia was a truly unique sold-out event that brought the best of anime, manga, and Japanese culture to the Australian public. Located at the Melbourne Convention and Exhibition centre, the event took place over 2 days in 2022 and had 12000+ attendees.
The Brief
Oversee and launch the branding, design and creative execution of Crunchyroll Expo Australia.
Identity development, social media post templates and website graphics.
Physical signage, digital signage, wayfinding, event guide and app assets
CRX Merchandise and Apparel
The CRX Experience
